As the Creative Director for Trump Hotels, I handled their rebrand which included new identity, color palette, photography, website and redesign of all marketing pieces.  I worked with an agency and renowned photographer to create  new imagery at each of our existing properties in our new look and feel.  

Photographer: Scott Frances    //   Photo Art Direction: Alex Labriola & Agency Sacks  // Graphic Design: Alex Labriola // Stylist: Raina Kattelson



BRAND BOOK  Our brand book showcased our new look and feel with all of our new imagery, and tied in our narrative of who the Trump guest is, and what Trump Hotels stands for in terms of luxury service.


BRAND LOOK & FEEL  Created color palette and font treatments for our new brand look and feel and upcoming projects for the Hotel team.


MARKETING COLLATERAL & INITIATIVES Using our new brand photography to apply the new look and feel to in-room pieces, other marketing pieces, and social media efforts.