Full Branding Package
Photography Art Direction
Freedom Cups is an eco-friendly menstrual cup for every cup purchased provides a cup and information to women around the world about menstrual care.
We took Freedom Cups’ old branding and packaging and gave it a completely new look and feel. The client wanted to feel fresh and stand out, without feeling trendy or coming across too much like an NGO.
We developed the visual design of the brand, including logo, colors, fonts, the packaging of boxes, wipes and soap, the website, illustrated guides, instagram visual guidance, and art direction for their photoshoot.