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Freedom Cups

Location: Worldwide
Full Branding Package
Photography Art Direction



Freedom Cups is an eco-friendly menstrual cup for every cup purchased provides a cup and information to women around the world about menstrual care.

We took Freedom Cups’ old branding and packaging and gave it a completely new look and feel. The client wanted to feel fresh and stand out, without feeling trendy or coming across too much like an NGO.

We developed the visual design of the brand, including logo, colors, fonts, the packaging of boxes, wipes and soap, the website, illustrated guides, instagram visual guidance, and art direction for their photoshoot.


Paper Cape + Maisonette

Location: USA
Custom Print for Onesie + Pajamas


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A collaboration with Paper Cape and Maisonette World.

We were asked to create a custom illustration for Paper Cape that was picked up exclusively by Maisonette. It’s available in both a onesie and a pajama set on both sites.

When I was looking for an artist to create original prints for my kids and baby apparel business, a colleague recommended Alex and I fell in love with her work! In addition to being an incredibly talented artist, Alex is a great communicator and is wonderful to work with. Our factory threw her some curveballs and she calmly handled it all. We’re THRILLED with our collaboration and can’t wait to work with Alex again. We’d recommend her for any business with creative needs.
— Alex Golden, Paper Cape Owner

Flo’s Appetizing

Location: Amsterdam, Netherlands
Kickstarter Campaign Gifts
Enamel Pin Design
Brand Recipe Book
Packaging Design
Social + Web Updates



Flo’s Appetizing, Real-deal bagels made by hand in Amsterdam.

When we first met with Heather, from Flo’s Appetizing, we were smitten with her brand and branding done by Sarah Napier. She wanted an illustrator and designer to help with brand extensions over the most critical 3 month period - her Kickstarter Campaign and store opening in Amsterdam West.
We created a limited edition print, an enamel pin with card back, a recipe book, apparel and packaging design, a postcard, as well as all digital extensions for launch : IG and site direction.

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— Heather Eddy, Flo's Appetizing Owner

Germantown Laundromat

Location: Germantown, New York
Full Branding Package, Tagline + Messaging
In-store Wallpaper



A Laundromat + Sustainable Shop exploring what it looks like to live a cleaner life.

We were lucky enough to work on all the branding, messaging, digital and in-store design for this space. Using our knowledge of hand sign painting, color, wallpaper, and design, it’s a truly unique space that you must visit! #jointhecycle and follow along on the gram, but most importantly visit!

We developed a custom Al Stampa wallpaper design for their powder room in-store.

Photography by Matthew Johnson
In collaboration with BEST

I worked with Al Stampa again for all of our branding and design needs while launching my business, Germantown Laundromat. I couldn’t have asked for a better collaborative experience! From the logo, brand guidelines, website, social media, signage, and custom wallpaper— I was able to make my dream a reality! I feel so lucky to be surrounded by such incredible talent.
— Tracy Martin, Owner

Pipette Magazine

Location: World-wide
Spot Illustrations for Issue 3


Pipette Magazine is an independent, print-only magazine about natural wines.

We were asked to create four spot illustrations for Issue 3. We created fun friends drinking wine together outside - as it was a summer issue. We loved working with Rachel on these illustrations and hope to make specialty prints out of them for their shop.

Alex was fabulous to work with on illustrations for the indie mag I publish, Pipette Magazine — you’ll find her work throughout our 3rd (print only) issue. It totally shines! She was super thoughtful during the creative process, and the end result couldn’t be more perfect. Can’t wait to collaborate again, hopefully soon!
— Rachel Signer, Pipette Magazine

Pottery Barn

Location: World-wide
Custom Limited Edition Print
International Women’s Day


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Pottery Barn’s International Women’s Day Campaign 2019

We were asked for the second year in a row to participate in Pottery Barn and Women Who Draw’s International Women’s Day Campaign. We created a custom illustration for a limited edition print, sold exclusively by Pottery Barn for one year. 20% of the proceeds support HerProject.

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Location: New York, NY
Branding Extension
Art Direction



Geniá is a classic, colorful, and accessible line of fine birthstone jewelry.

After the launch of Karina Noel, we developed a brand extension called Geniá. This included new logo, palette, and some visual art direction. We also guided Karina in how to treat the two brands living together as one on the site.