Every project is a collaborative process built to shape not just how a brand looks, but how it is understood, experienced, and remembered. Because of this, each engagement is tailored to the specific needs, scale, and goals of the brand. The investment ranges below reflect typical starting points and help provide clarity before beginning a conversation.
A full branding experience with Alstampa Studio may include brand strategy and positioning, visual identity design, logo systems, typography and color direction, packaging design for food, beverage, and CPG products, editorial and print design, illustration, and creative direction across applications. Each element is developed with a focus on cohesion, craft, and longevity, making sure the brand can live consistently across both physical and digital spaces.
Projects often begin with foundational identity systems and expand into packaging, print, and applied brand storytelling as needed. This can include product packaging systems, label design, editorial layouts, campaign assets, and custom illustration work. All deliverables are created with production and real-world application in mind, working closely with printers, vendors, and collaborators where needed.
Brand Identity & Foundation Systems
Starting at $8.5k
Brand Identity + Brand Extensions : Presentation Layout, Website Development, Packaging (Food, Beverage & CPG) + Creative Direction
Starting at $15k
I work with clients on on-going retainers, as well as project fees. I do not generally work hourly unless you are a past client.
Super Secret Ice Cream
Alstampa Studio was tasked with taking an existing brand that had national recognition, a loyal following, and multiple James Beard nominations, and rebranding it to feel fresh, joyful, with Packaging Design as a main focus.
WHAT WE CREATED:
New Visual Identity Systems: Logo, Color Palette, Fonts, Layouts, Brand Guidelines
Brand Strategy: Mission, Tagline, Brand Voice, Pillars, Messaging
Illustration Library: Custom illustrations to use on Merch, for social and in-store design
CPG Food Packaging Design: Pints, Cups, Cone Wraps, Popsicle Wraps, Sandwich Bags & More
Art Direction: Photography Styling + Art Direction on-site
Merchandise Design: Tees, Sweatshirts, Hats, Mugs, Stickers
Promotional Gift Design : Limited Edition Illustrated Puzzle for Gifting
Signage Design: Outdoor and Indoor Signage Layout + Design
Website Design: Custom Squarespace Website
Miscellaneous: Vending Machine Design, Stationery Design, Event Posters & More
“Branding for your business can be hard and overwhelming but she helps bring calm and confidence to the process. We highly highly recommend using Alstampa Studio for all your design needs :) She works magic!”
FAQ
Here are some questions I’m asked frequently that can be helpful when planning to reach out about branding work with Alstampa Studio.
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All the work that goes into great branding and a visual identity system is what creates a great logo.
A logo cannot be created without brand strategy, color, layout mockups, font guidelines, a mood-board direction and a grand plan for 5-10 years.
It’s like building a house on no foundation - it will not be long-lasting, you will not be able to build an extension later. -
My branding packages for the deliverables I’ve listed on my site usually begin within the range of $8k - $15k. Our conversation about your needs and timeline are the variables that determine my estimates.
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Yes! I love projects that include food & beverage packaging. I have worked on ice-cream and food packaging , wine and beer bottle design and more.
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Absolutely. I am an illustrator and have worked on prints for clothing brands, custom wallpaper for commercial and residential, editorial illustration for publications and zines and more. I would love to work with kid’s clothing and homeware brands!
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I’m from New York, I’ve lived in Amsterdam for 6 + years, and now I’m living in Vermont. My clients have been all over the world and I hope to always work that way. Please reach out no matter where you are located and we can make it work!
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I love working with other creatives. I have collaborated with many interior designers on spaces our client is opening, I’ve brought on high-end web developers for more advanced website builds, and copyrighters for press releases and website copy. I love my network of fellow creatives.