Business Name Is your business trademarked? Yes No Do you have any mood-boards created for your brand vision? What are 8-10 adjectives to describe your company? What is your business vision or purpose? Describe your brand voice. Dream for a second ... what is your vision for your company long term? Break it down - Where do you see your company in 1, 5, 10 years Who are your competitors? Who is your customer? What are some brands your customers enjoy? What is the biggest challenge you face as a company? Which business’ branding do you gravitate towards? How will your logo be used? (i.e. signage, paper products, stamped, etc) What is your customer’s experience like? Needs: Thank you!