Is your business trademarked?
Do you have any mood boards created for your brand vision?
What are 8-10 adjectives to describe your company?
What is your business vision or purpose?
Who are your competitors?
Who is your customer?
What are some brands your customers enjoy?
Which business’ branding do you gravitate towards?
How will your logo be used? (i.e. signage, paper products, stamped, etc)
What is your customer’s experience like?