Every engagement moves through four phases, so that by the time we're done, your brand exists fully in the world and you know how to use it.
The Approach
DISCOVERY
You'll know exactly what your brand needs to be and why, before anything gets made.
Branding questionnaire, intro call, review of past work together, defined brand vision and tone.
CONCEPT
You can see where your brand is going and you believe in it, before any design decisions are finalized.
Two mood board directions with creative rationale, two logo options, one chosen direction to move forward with.
DESIGN
A complete brand system that feels cohesive everywhere it lives, and that you know how to use.
Logo suite, colors, typography, illustration, brand guidelines with examples and files across all touchpoints, menus, packaging, signage, merchandise, digital assets.
LAUNCH
What we design actually gets made the way it was meant to, and you open on time.
Vendor coordination, production timeline and management, three months post-launch support.
The Work
Somewhere between the agency world and the freelancers is where Alstampa Studio sits, focused on the fine details, with full attention and an investment in the ability to visually tell your brand’s story.
Brand Identity
Brand Strategy, Logo & Submark, Typography, Color Palette, Brand Guidelines, Brand Graphics
Illustration
Custom hand-drawn illustrations as part of the logo suite, or as additional elements to the branding itself, promotional gift items and merch design.
Digital + Print
Website design, social templates, presentation templates, stationery, signage design and more.
Brand Extensions
Environmental design of a space, art direction for a photoshoot, vendor management for a packaging product, menu design, book design, signage design and all the elements that bring the brand guidelines to life.
Super Secret Ice Cream
Alstampa Studio was tasked with taking an existing brand that had national recognition, a loyal following, and multiple James Beard nominations, and rebranding it to feel fresh, joyful, with Packaging Design as a main focus.
“Branding for your business can be hard and overwhelming but she helps bring calm and confidence to the process. We highly highly recommend using Alstampa Studio for all your design needs :) She works magic!”
New Visual Identity Systems: Logo, Color Palette, Fonts, Layouts, Brand Guidelines
Brand Strategy: Mission, Tagline, Brand Voice, Pillars, Messaging
Illustration Library: Custom illustrations to use on Merch, for social and in-store design
CPG Food Packaging Design: Pints, Cups, Cone Wraps, Popsicle Wraps, Sandwich Bags & More
Art Direction: Photography Styling + Art Direction on-site
Merchandise Design: Tees, Sweatshirts, Hats, Mugs, Stickers
Promotional Gift Design : Limited Edition Illustrated Puzzle for Gifting
Signage Design: Outdoor and Indoor Signage Layout + Design
Website Design: Custom Squarespace Website
Miscellaneous: Vending Machine Design, Stationery Design, Event Posters & More
The Investment
Every project is scoped to the specific needs, scale, and goals of your brand. Most full engagements, covering all four phases from Discovery through Launch, start at $15k.
For established clients returning for brand extensions, packaging, or ongoing creative direction, I work on both project fees and retainer arrangements.
Each year I reserve a small number of spots for local Burlington and Vermont-based businesses whose work and values align closely with mine. If you're local and feel like we might be a good fit, mention it when you reach out.
If you're not sure where your project falls, the best place to start is a conversation.
FAQ
Here are some questions that can be helpful when planning to reach out about branding work with Alstampa Studio.
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Short answer is no, because all the work that goes into great branding and a visual identity system is what creates a great logo.
A logo cannot be created without brand strategy and a full picture plan for the brand.
It’s like building a house on no foundation.
We do work with creative businesses on parts of our four phase process if they want to handle the final stage themselves etc. -
My branding packages for the four phases above begin at $15k.
It’s best to book a call to discuss your deliverables and timeline that help to determine if this is a full package or not. -
Yes! I love projects that include food & beverage packaging. I have worked on many CPG branding designs!
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Absolutely. I am an illustrator and have worked on prints for clothing brands, custom wallpaper for commercial and residential, editorial illustration for publications and zines and more. I would love to work with kid’s clothing and homeware brands!
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I’m from New York, I’ve lived in Amsterdam for 6 + years, and now I’m living in Vermont. My clients have been all over the world and I hope to always work that way. Please reach out no matter where you are located and we can make it work!
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I love working with other creatives. I have collaborated with many interior designers on spaces our client is opening, I’ve brought on high-end web developers for more advanced website builds, and copyrighters for press releases and website copy. I love my network of fellow creatives.
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A deposit (50%) initiates the design process. From there the last payment (final 50%) is due before any design assets or website transfers are shared.
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Check or ACH. Any payments sent that accrue a fee will be billed to the client in the final invoice.